Spreading the good news around about a better sweetener.

Equal was ready to debut its latest all-natural sweetener, Whole Earth, at the world’s largest natural products show, Expo West. They knew they needed to make a splash with buyers to win over their hearts and secure a spot on retailers’ shelves. They didn’t want to be just another brand booth – they wanted to be the talk of the show.

So to strike a deeper emotional cord with attendees, we encouraged Whole Earth to embrace its mission of being a better sweetener in every way. We introduced the Expo to the world’s first GOODNESS-G0-ROUND, a custom conveyor belt experience that doled out endless positivity while spreading good vibes around. And around. And around! designed to sweeten everyone’s day with uplifting messages and better-for-you products that make the whole world feel better. changed their focus from sample distribution to kindness distribution - using our products to uplift a custom installation dedicated