Inspiring influencers to let their creativity run wild.

To increase affinity with a new generation of gin drinkers, Bombay Sapphire launched Artisan Series, a platform to support emerging artists and art forms. But in order for the world to take notice, the brand needed its finale event to engage elite influencers in a way that unleashed their creativity and inspired a notoriously private crowd to share what stirred them.

Turning a finale event into a masterpiece.

  • 19,792,098 influencer impressions

  • 813,700,906 PR impressions

  • 239 high-impact press hits

  • 10% impression increase vs. previous year

  • 400 influential attendees shared the night with their robust followings